ABOUT THE PROJECT

Bagong ARAW, Bagong Pag-asa is a project of The Advertising Foundation of the Philippines (Ad Foundation ) and its Special Projects Committee (SPC). It will be a Virtual fund-raising Concert for the benefit of our foundation and advocacy projects, primarily its values promotion, and voters education endeavors. 

Bagong ARAW, Bagong Pag-asa will feature performers from different sectors the advertising industry. As such, we also aim to demonstrate the positivism, courage, and resilience of our community.

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Your help, together with the magnanimous support of our select Life Benefactors & Founding Pillars as co-presenters, and the generous assistance of our select sustaining and association-members as cooperators, will all make “Bagong ARAW, Bagong Pag-asa” a reality.

On behalf of our foundation board, our executive officers and our Special Projects Committee, thank you very much for your kind support and we hope you enjoy the show!