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Bagong ARAW, Bagong Pag-asa is a project of The Advertising Foundation of the Philippines (Ad Foundation ) and its Special Projects Committee (SPC). It will be a Virtual fund-raising Concert for the benefit of our foundation and advocacy projects, primarily its values promotion, and voters education endeavors. 

Bagong ARAW, Bagong Pag-asa will feature performers from different sectors the advertising industry. As such, we also aim to demonstrate the positivism, courage, and resilience of our community.

Your help, together with the magnanimous support of our select Life Benefactors & Founding Pillars as co-presenters, and the generous assistance of our select sustaining and association-members as cooperators, will all make “Bagong ARAW, Bagong Pag-asa” a reality.

On behalf of our foundation board, our executive officers and our Special Projects Committee, thank you very much for your kind support and we hope you enjoy the show!

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